Challenge

The goal was to create a logo that could be utilized on the web and in print solutions that would promote the business relaunch of an up scale class wedding and event venue. The logo also had to stand out from the competition of other similar venues in the area.

Solution

I went through many different stages of edits and revisions working with the owner of this venue. The final solution reflects the history of the house and venue in the use of the Old English Typeface. The iconography of the butterfly and flower elements both hint at the lush gardens located on the site. The logo has a traditional layout along with some modern flair with the flower feature growing out of the “L.”