Challenge

The goal was to create a package design that would stand out from other existing rice chip companies and grab the attention of a younger audience. Most of the other existing designs were extremely predictable, old-fashioned, and outdated and ultimately not geared towards mostly health-conscious adults.

Solution

The final solution was built around the brand’s tagline, “Unleash the Flavor.” The design also showcases aggression and animal-like attack-instincts. All of these elements help attract a younger audience consisting of mostly teens and young adults. This name “Wild Chips” comes directly from the brand’s attributes: untamable, explosive, and intense.