A brand identity system for a high-end international airline.

Challenge

The goal was to create a brand identity system for a high-end international airline that evoked elegance and modernism.

Solution

The final logo is both simple and balanced and was created to be multifunctional suitable for applications ranging from signage to merchandise to apparel. The paired-down mark works well with the elegant Braggadocio font. The color pallet evokes tranquility with a sky blue and professionalism with a coal black. The design also stands out from other international airlines with its bold and modern look.