A booklet designed to show the hidden meaning of Beatrice Ward’s Crystal Goblet essay on typography.

 

Challenge

The goal was to create a booklet designed to show the hidden meaning of Beatrice Ward’s Crystal Goblet essay on typography.

 

Solution

The final solution was based on the idea that type should act more like a window than a precious object. It should be used to convey content while staying transparent at the same time, rather than drawing attention to itself. A similar analogy is how a wine glass should feature the wine more than the glass itself.

 

Final PDFs

Crystal Goblet by Beatrice Ward
Crystal Goblet by Beatrice Ward Alternate Cover

 

Final Solution

Final Solution

Final Solution